The \"unsubscribe\" email template
The "unsubscribe" email strategy - who/why/what
The "unsubscribe" email strategy is a powerful email to send out to your list when you are:
Moving your email list from one provider to another
When you haven't emailed your list in a while
When the engagement on your list is low
It is a great way to get people to get familiar again with who you are, what you do, and how you serve.
And it gets people who aren't interested in what you have to offer, to get off your email list.
The email subject line literally mentions the word "unsubscribe".
You are telling people to unsubscribe from your list, openly.
But, you going to spend some time writing really good content about WHO you are, WHAT you do, WHY you do what you do, and HOW you serve people.
You want them to know what it is they are unsubscribing from.
Perhaps they forgot because they haven't heard from you in a while.
It acts as a great HOOK to get them to read the email all the way through and learn about you.
The subject line
The subject line is the most important part of this strategy.
That is what is going to make them open the email.
The subject line I used: "Time to unsubscribe (or is it?)"
Previous emails I used:
"Unsubscribe?"
"Did you want to unsubscribe?"
"UNSUBSCRIBE? I guess not...?"
Neither of these subject lines got as good a response as the one in bold.
Open rates is the best indication for a good open rate.
Let me show you the stats for that email (image below).
Instagram posts showing the email engagement
I have received so many responses to this email that I ended up doing TWO Instagram posts showing a lot of the responses.
You can see that this was a very successful email, which is why I wanted to create a template and share this strategy with you.
Canva slides of the Instagram posts
The Email Template
The script and framework are very simple:
A great subject line with the word "unsubscribe"
Start the email with an invitation to unsubscribe and how you only want to email people who are truly interested in what you have to offer. But...
"Before you hit that unsubscribe button,..." you want to reintroduce yourself, who you are, what you do, and how you help, so they can make an informed decision on whether they want to stay on.
Then you dive into the main content of the email. Things you should consider covering:
Your back story (give them a reason to relate to you)
Their pain points (remind them what problem they may have that you can help solve)
Expectations (let them know how often they can expect emails from you)
What you stand for (let them know about your values, philosophy, framework etc - this is a great time to share high value educational content)
Differentiation (try to demonstrate why they should remain subscribed and how you are different)
Bonus (if you want to incentivize them for remaining on your list and no subscribing, give them something free - just like you did when they first subscribed - some sort of lead magnet).
To see an example of the email I wrote for this, I will link the Google Doc below.
Note that this is not a short email!
In fact, it's over 2000 words!
Yet it worked really well.
People read long emails, so long as the content is clear, interesting, and well laid out and spaced out! (lots of spacing between each sentence)
Hope you find this email inspiring to write something of your own.
===> click here for the Google Doc to read the email I wrote
Eran Bucai
Hey, I'm Eran
I'm the CEO & Founder of Eran Templates (duh), since these are my templates 😉
I've worked for years to create digital assets in my business from email content, Canva slides and posts, website pages, and more.
Now is the time that I share all these creations with as many people as possible to give them a shortcut to getting things done with less time and less effort (without a hefty price tag).
This page was created for paid members only at this stage.
Please do not share it.
You are always welcome to join the affiliate program and help spread the word.
Visit: eran.link/jv