Partial Opt-Out Strategy page templates

When you are building an email list, it becomes increasingly important to segment your audience and make sure you are sending relevant emails to your subscribers in order to preserve a positive user experience.

It is also extremely important if you are doing affiliate marketing and are doing a specific promotion.

I am sharing a couple of templates I have created for myself which you can customize.

I have also recorded an extensive tech tutorial on how to implement it which is available on my YouTube channel.

Browse through the chapters for the parts you are interested in.

I will link the exact chapters under each template where I explain the use-case and how to set it up.

I have included inspiration from other marketers who use this strategy and what they have.

And further, I have included a checklist for you on how to set up a partial opt-out funnel.

This is not a short tutorial!

However, you can find the chapters on the bottom + side of this tutorial so you can watch the stuff that is interesting to you.

With that out of way, here is the tutorial:

Once I started adding a bunch of email sequences, it resulted in some people subscribing to a bunch of lead magnets resulting in way too many emails being sent to them.

So I add a line at the end of each email campaign that says, "PPS - do you feel like you're getting way too many emails from me? Stay subscribed to my general newsletter but remove yourself from any current automated campaigns you are receiving by clicking this link."

That "clicking this link" is hyperlink to a page which is my unsubscribe page which actually drives traffic to my email marketing eBook funnel as well as inviting them to join my Templates & Coaching Membership and follow me on social media.

It really is just another funnel.

Here is a picture of what it looks like - and when you click on the image, it will automatically add that section to your Systeme account as a template you can customized.

When you are doing an affiliate promotion, there is sometimes a runway of a week or two where you might email half a dozen times.

You don't want to email people who aren't interested.

So you want to set up a partial opt-out campaign.

To help with that, I create a generic unsubscribe page which is shown below in a picture for a recent affiliate campaign I did.

When you click on that image, it will automatically import the section to your Systeme "my blocks".

Here is what Amy write in her emails:

"If you no longer want to receive emails about membership sites, just click here. You won't be taken off of my list, but you will NOT receive emails related to this ;-)"

You may have never heard of Andre Chaperon.

He is considered one of the early teachers of email marketing and the creator of a course called "Autoresponder Madness" which is a fantastic course on email marketing.

Following his course and email marketing content is where I learned a ton of stuff.

Here is the text (italicized) that Andre used on his opt-out confirmation page (and image below):

Boom, removed.

We're all about relevancy.

We work hard never to send you emails that you don't want to receive. For this reason, we appreciate you clicking the link in the email that led you here.

You are muted (removed) from that email segment and won't receive any further emails from that email campaign.

(If you removed yourself in error — hey, these things happen — just reach out and asked to be added back.)

—Andre “being relevant” Chaperon