New Vs Old Way Canva Template

In the Book Expert Secrets by Russell Brunson, he talks about the concept of the "Epiphany Bridge".

The epiphany bridge is a tool used to help potential customers recognize the value in a product or service.

It works by helping customers identify a problem and then providing a bridge to understanding how the product or service can provide a solution.

The epiphany bridge is based on the concept that customers can better appreciate the value of a product or service when they can see how it can address their needs.

By creating a bridge between the customer's problem and the solution provided by the product or service, customers are better equipped to make a decision to purchase.

Spending time creating this visual for yourself, it's just about the visual or the "canva template".

It is about you getting extreme clarity about your messaging!

I've used this by showing people visually how the old way keeps them in the same spot and unable to make progress.

And how I developed this new way of doing things which will help solve their problems.

For example, I have used this in my copy for explaining my Done-With-You Website Building Services.

You can demonstrate this "epiphany bridge" through your text copy or visuals or both.

Here's an example of how I demonstrated it through copywriting on the above-mentioned sales page, which by the way, has generated over 100K in sales... (italicized below).

My service is non-conventional.

I don't do the traditional DFY (Done-For-You) services on my own, i.e. with typical hiring a freelancer.

This is how it usually goes with that DFY model:

you give them the project,

they do it, and give it back to you.

You get the draft,

you go back and forth, etc.

This can literally drag on for months.

And by the end of it, even if you get a good result,

you still don't know how to use the software,

and you are left hostage to the technology or the next tech person you need to hire.

Websites and online businesses don't stay the same.

You need to add testimonials, tweak the copy, replace images, add pages, add video content, etc.

No problem having someone else do it, but you should have familiarity with what's going on.

Otherwise you're blind and it will come back to bite you.

To solve that, what I do get the job done AND teaches you at the same time.

Here is how it goes.

I get on a zoom call with you for a session of 1-2 hours.

We brainstorm what you want to get done and outline the full strategy,

sequence of the pages,

copywriting if you need help with that,

design of the pages, etc and all that stuff.

You then give me access to your New Zenler account.

I share my screen with you, and actually implement everything we just discussed and do it for you, but with you.

That way you can see what I'm doing, how I'm doing it, and we can get the project done together.

This way you also save time getting it done,

but you also learn from the process so you can continue and grow your website and pages on your own.

I am very fast with setting things up with New Zenler and can get you set up in a matter of days instead of weeks or months.

The more content you have prepared the faster it can be.

My speed record is getting a membership set up in 1 hour and 20 minutes...

It can literally be that fast.

For context, the sales page that this copy is taken from has generated me over 100K in sales.

This is a proven sales page.

See what I did there?

I explained the old way of building websites.

Outlining the painful process that how it's usually done.

Then I explained how I do it differently.

I can also grow on this further and tell the back story of how I came about this "epiphany", hence the term "epiphany bridge".